Our goal is to help businesses generate high quality leads and enquiries for the service and products they offer - it's as simple as that; and whilst you can attend lectures and speeches about the science and art of direct marketing we believe the basics of a successful marketing campaign are straight forward which is why we share the must do highlights with you on these pages.
We offer this advice with no guarantees but in the belief that if these ideas are useful to you then maybe you will come back for additional services and support which will allow us to forge a long-lasting and enjoyable relationship with you to our mutual benefit.
Of course, if you don't find the answers you were looking for below then just let us know and we will do our best to help.
Direct Mail has shaken off some of the label of 'junk mail' it acquired through the 80's and 90's - largely due to advances in information technology which allow you to gather and use information about the people you want to send your information to. Rather than simply sending mail out randomly in the hope that you will hit some of the people interested in your product, you can now be highly selective about who receives your mail.
Therefore a good direct mail campaign can produce great response rates, minimise
waste and be highly profitable when correctly executed.
Mail is used by all types of businesses, in all sectors, to acquire customers, retain them and encourage them to spend more. It's a highly targeted, highly personal, highly successful form of marketing that's worth over £25 billion in sales revenue each year in the UK.