UK Consumers spend over £25 billion on postal sales per year so it is fair to say that most welcome the information and special offers they receive through the mail. However, not everyone wants to receive such offers and the MPS records their right to choose.
Unwanted, unread Direct Mail has no place in anyone's home and gives the direct mail
industry a bad name – junk mail. And in most cases it can be prevented by careful targeting and
checking against the MPS register. Failure to take these steps not only results in hefty fines
but also damages your brand and corporate image that may have taken years to build. Many people
who register on MPS have suffered a recent bereavement and they simply want to stop future
mailings being sent to the deceased which causes avoidable distress.
The Telephone Preference Service (TPS) is the central opt out register on which consumers (and businesses in the cast of CTPS) can record their preference not to receive unsolicited sales and marketing telephone calls to their home, mobile and/or company telephone numbers. It is a legal requirement that no organisations make such calls to numbers registered on the TPS or CTPS register unless they have your consent to do so. Failure to check your numbers against these registers can result in a fine of up to £5,000 – for each call you shouldn't have made!
If you have dealt with individuals or business customers for a while, you should already have gathered their consent to call them in relation to your relationship. Therefore, unless they have specifically told you that they object to you calling calling them for marketing purposes then you are entitled to give them a call.
The TPS extends to the use of mobile telephone numbers but only in relation to marketing voice calls - not SMS (text) messages. Recipients wanting to stop receiving SMS marketing messages must send an 'opt-out' request to the company involved.
As TPS registration only prevents marketing calls, organisations can still call TPS registered numbers for the purposes of genuine market research.