Once you have created the mailing, defined
your proposition, planned the campaign and identified your target audience you
then have to get the mailing printed, packed and dispatched. Fulfillment or
mailing houses can manage the entire process for you if you don't have the
resources or time - leaving you free to concentrate on following up the mailing
and dealing with responses.
You will need to brief the fulfillment house to ensure that the dispatch of your mailing runs smoothly and it may be most efficient to provide them with a copy of your campaign plan.
If you are using different suppliers for printing and mailing, ensure that each supplier is aware of the timings and their role in the process of getting the mailing out of the door.
It is usually wise to allow a 10 day contingency to cover for any unforeseen delays.
Postage can form a high proportion of the cost of a mailing campaign so it is important to weigh the mailing piece to accurately calculate the total postal costs. In some cases the fulfillment house will pay the postage as part of the service but they will usually ask you to pay up front for this part of the cost.
Decide whether you want to send your mailing First Class, Second Class, Mailsort 2 or Mailsort 3 - you can save up to 30% on postage by using Mailsort from Royal Mail.